The People’s Choice: How I Built an Ad Agency Without Restrictions

In the early days, I made a lot of life decisions, not because it was the right thing to do, but because it seemed like the right thing to do. When I was younger, I saw some guys in suits and asked them why they had suits on. They told me they went to business school—so I went to business school. After business school, everyone moves to Toronto—so I moved to Toronto. Then I spent my first 17 years in advertising at big agencies: Publicis, BBDO, and Cossette.
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