There's a familiar challenge that all businesses face at some point in their development, when they've built up mountains of data and a myriad of ways to interpret it. To make things worse many Business Intelligence (BI) tools to handle and present the data are clunky and staff spend days producing manual, static and backwards looking reports that can't be interacted with, leading to more and more requests for reports. Tensions can rise between data handlers and data consumers but really, what they both want is the same thing—automated, easy to access, easy to interpret and insightful data. This was the challenge I faced at the University of Sunderland and this is how Qlik is helping me meet the challenge head-on.