Making It Personal: How to Build Valuable Discussions in Your Community Program

We’ve heard it before: In successful organizations, the customer drives everything. If the customer isn’t at the forefront of everything we do as a company, then we run the risk of falling prey to our competitors. As B2B marketers, we say we know this—but do we actually live by it? With our community programs at Viewpoint, we’ve made it central to our mission.
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