When you're a startup, your initial focus is shipping. It doesn't matter if you're working on a physical product or a service. You build your prototype, launch, and begin to grow your customer base. If your business takes off and you go from surviving to thriving, you shift your attention to scaling. And that's where many companies falter. It takes one mindset to get off the ground, and another to grow. Companies that don't pivot are doomed to fail, but how do you change gears if you don't have the right tools?
