Going Beyond A/B Testing at Tableau: Driving Personalized Experiences and Conversion Performance

As the world’s leading analytics platform, Tableau’s mission is to help people see and understand data. When I joined Tableau as Vice President of Marketing in 2019, marketing’s primary funnel-related focus was on driving lead volumes. We have shifted that approach to maximizing pipeline and deal size, while also optimizing the self-service experience to support smaller deals.
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